The Official BNI Podcast

Episode 256: The 10 Commandments of Business Networking (Rebroadcast)

May 16th, 2012

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Synopsis

This is a rebroadcast of Episode 99, published in April 2009.

Melinda Potcher adapted Dr. Misner’s Ten Commandments of Networking (discussed in Episode 32 and Episode 33 of this podcast) into the Ten Commandments of Business Networking.

  1. Thou Shalt Not Sell to Me.
  2. Thou Shalt Understand the Law of Reciprocity.
  3. Thou Shalt Not Abuse Our Relationship.
  4. Thou Shalt Not Be Late.
  5. Thou Shalt Be Specific.
  6. Thou Shalt Take Your Business Seriously.
  7. Thou Shalt Follow Up on Referrals.
  8. Thou Shalt Communicate.
  9. Thou Shalt Protect My Reputation.
  10. Thou Shalt Prepare for Success.

What do you think of this list? Would you change or add anything?

Read the post on Dr. Misner’s blog.

Transcript is in the show notes for Episode 99.

Brought to you by Networking Now.

Published In: Networking | Referrals
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Episode 255: Referrals and New Contacts

May 9th, 2012

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Synopsis

The full title for today’s podcast is “Getting to the referral stage with a new contact.” If you remember Episode 253, there’s no way to rush a business relationship. So how do you get to the referral stage with a new contact?

It depends on how you came into contact with the person in the first place. If you impressed the person at your first encounter, you might move from visibility to credibility more quickly. Primarily, however, you need to create touch points.

  • Make an appointment for a one-to-one meeting.
  • Invite the person to another networking event.
  • Find a way to help the person—which doesn’t mean selling them your product or service.

And remember, networking isn’t about making sales, it’s about making contacts.

Let us know what you’ve done to move through the VCP process to get referrals by posting your story in the comments.

Brought to you by Networking Now.

View the entire transcript of this episode

Published In: Referrals
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Episode 254: BNIBranding.com

May 2nd, 2012

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Synopsis

Morgan Rothwell of D&M Creative Limited in Lancashire joins Dr. Misner to talk about the importance of branding and to introduce the new BNIBranding.com website to members.

Here are some of the advantages of successful branding.

  • Branding influences buying decisions.
  • Branding creates new customers
  • Branding creates loyalty.
  • Branding gives you a competitive advantage.
  • Branding helps grow your business.

If you want to learn more about branding, Dr. Misner recommends the book Do You Matter?

Proud Member of BNI

How can branding build your chapter? BNI is unique among other organizations, but without a consistent visual identity, we didn’t have the visibility and recognizability of a really great brand.

Now individual members and chapters can download BNI logos and other artwork from BNIBranding.com to use on their websites and display publicly to proclaim their BNI membership.

If you want to know why it’s so important to use these official logos, imagine what it would be like if you had 40,000 clients and they all wanted to create their own versions of your logo.

Brought to you by Networking Now.

View the entire transcript of this episode

Published In: Announcements | Special Guests
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Episode 253: Peach Wine and Networking

April 25th, 2012

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Synopsis

Emory Cowan of BNI Colorado joins Dr. Misner for today’s podcast. He tells a story about the time he tried to make peach wine from some leftover Georgia peaches, following a recipe from his parents’ farm. After a few weeks he got impatient and tried to help the process along by putting everything in a blender. Just three days later he had…peach vinegar.

Relationships are like wine. They can’t be rushed. People want things immediately in this society, but if we try to force relationships, they turn sour. It takes 7 years for a good Burgundy or Cabernet to mature; a good business relationship doesn’t develop instantaneously.

This story is in the book Masters of Networking under “Drink No Wine Before Its Time.”

Brought to you by Networking Now.

View the entire transcript of this episode

Published In: Networking | Special Guests
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Episode 252: “Storytelling in Business? Absolutely.” (Rebroadcast)

April 18th, 2012

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Synopsis

This is a rebroadcast of Episode 65, originally recorded in 2008.

This week Dr. Misner describes a unique experience: a meeting about storytelling. Academy Award-winning movie producer Peter Guber invited about 16 people, including Dr. Misner and individuals such as Warren Bennis, one of the world’s foremost experts on leadership; Keith Ferrazzi, author of Never Eat Alone; and Mark Victor Hansen, co-author of the Chicken Soup for the Soul series, as well as many other “storytellers” from various businesses, backgrounds and areas of expertise.

One lesson particularly appropriate to BNI is that “What if?” is more powerful in a story than “How to.” Make your messages personal and concrete. Think about this next time you give a presentation at a BNI meeting.

Brought to you by Networking Now.

Read the complete transcript on the post for Episode 65.

Published In: Emotional Intelligence | Getting The Most From BNI | Presentations
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